< Portaire
A selection of articles for Portaire
As Content Lead at Portaire, I drove the strategy behind our website’s blog, from pitching and researching to writing and optimizing content. With a sharp focus on interior design, luxury, and trends, I crafted high-value pieces that resonated with our audience.
Impact: My work was instrumental in skyrocketing organic traffic by over 500% and building a highly engaged B2B newsletter with 4,000+ industry professionals. Boasting an exceptional 52% average open rate, our newsletter set a new benchmark for engagement in the design space.
Creating a sustainable interior design practice, with Clearwater Interiors
Elevate your interior design studio with sustainable design solutions, alongside experts at Clearwater Interiors.
Maximalism vs Minimalism: The Edit
Whether you’re a maximalist or minimalist, there’s an architectural product for you. Discover what top designers are sourcing right now.
Designing For The Soul: Julia Day's Holistic Approach To Interiors
Julia Day is a leading figure in South Africa’s minimalist design scene. In this interview, she shares her insights on holistic design and creating spaces that resonate with the soul of her clients.
The Art of Mixing Styles: Emerging Interior Design Pairings
English Bohemian, Mid Century Modern… Interior design style combinations are on the rise. Let’s dive into which ones are rising, and why this is happening now.
What interior designers can learn from Charli XCX’s “brat”
Charli XCX’s “brat” album is a masterclass in branding, marketing and colour. But… How will this moment affect interior design and designers?